We’ve all been inundated with the shopper marketing phrase – ‘70% of purchase decisions are made in-store’.  Numerous international research has verified this time and time again, and it stands to reason that even though consumers may make a shopping list, they seldom list the brand.

This is why it is vital to invest in shopper marketing, to establish brand dominance and cut through from other brands. There is simply no better place to reinforce your brand than at the moment when brand selection is being made.

With an audience of 3 million shoppers every week across Countdown, FreshChoice and SuperValue supermarkets, this captive shopper audience is second to none.

Hypermedia will set the shopper marketing benchmark.